“Beauty lies in the details — and every strand tells a story.”

José Neto began his career as a specialist in hair coloring and visagism, earning recognition for his refined technique and artistic vision.

With a signature style and attention to detail, he became a reference in hair transformations that highlight each client’s natural beauty.

As the creative mind behind campaigns that bear his personal touch — from model selection to artistic direction — José Neto built a brand that blends sophistication, authenticity, and trust.

His clientele includes influential figures in fashion and media who rely on his talent to craft striking and elegant looks.